How long does it take to receive a gift card from Amazon?
E-mail gift cards generally arrive within 15 minutes of ordering. Sometimes it may take up to 24 hours. Scheduled E-mail gift cards will be delivered to the recipient by 5 AM on the scheduled date of delivery.
It means Amazon is asking you if the order you are trying to place, contains a gift for someone. If you are ordering something and there is a product in the order, which is a gift for someone, you can select the option ‘this will be a gift’ and proceed to check-out.