Why is Lidl supermarket so cheap?
Lidl cuts out the middleman, which eliminates any additional costs from a supplier. The company also has greater control over manufacturing costs and can set its own prices. In turn, this means that products can be sold for higher margins than national brands, as the initial costs are much lower.
Similarly, Is Lidl or Aldi better UK?
Aldi narrowly beat Lidl, the cheapest supermarket in 2020, to be crowned the cheapest supermarket.